![]() The organization is the execution machine and the "how" things get done of a business model. Everything the organization does is a process (whether defined as one or not) executed by team members, partners, and infrastructure. The purpose of go-to-market is to amplify the value proposition to drive customer acquisition and loyalty.įinally, there is the organization, organized into functions (e.g., sales, ops, finance). Then there is the go-to-market, comprised of the distribution, sales, and marketing of the business. ![]() ![]() Next is the value proposition, which is the "what" and the core of any business model, composed of the products, services, and pricing of the business. Companies that clearly define and deeply understand their targets, develop focused and aligned business models. These include the markets and geographies ("where") the company competes in, for the business of the target customers ("who"). Enduring mission statements serve as a guide to help all employees make the right decisions, however big or small the decisions. ![]() We start at the top with the mission, which ultimately gives purpose and provides the "why" the company exists. Let's go over the big picture of the business model.
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